Job Overview

We are seeking a Senior Social Media Marketing Executive on behalf of our client, a corporate service provider and consulting firm based in Singapore.

This is a fully remote role, and we are looking for candidates with experience supporting coaches, consultants, or education-based businesses in building strong personal brands and driving online growth.

Key Responsibilities

• Create persuasive and engaging Chinese and English content for social media campaigns
• Develop short-form videos and creative digital content for online branding
• Publish at least 5 posts per week across platforms (LinkedIn, Instagram, Facebook, YouTube, TikTok)
• Track and analyse key performance metrics (growth, engagement, leads, conversions)
• Plan and optimise paid advertising campaigns across social media platforms
• Run A/B testing on creatives, hooks, and call-to-actions
• Monitor campaign performance (CPL, ROAS) and manage advertising budgets

Requirements

• Minimum 3+ years of experience in social media marketing, preferably for coaches/consultants
• Strong persuasive copywriting skills in English and ability to create engaging content
• Proven portfolio of social media work (posts, videos, campaigns)
• Proficient in Canva and video editing tools (e.g. CapCut) for Reels, TikTok, and YouTube Shorts

Benefits & Perks

• Fully remote working arrangement
• Performance-based incentives